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Canopy Management Group was built on the belief that strong organizations are created through strong relationships.

For nearly 40 years, our organization, formerly known as The Markens Group, has partnered with associations, nonprofits, and member organizations through a relationship-first approach rooted in trust, responsiveness, and meaningful service. That philosophy continues to shape who we are today.

As the organization evolved, so did the vision for what it could become.

The transition to Canopy reflects an intentional evolution. Grounded in the same commitment to partnership and community, while creating a clearer identity for the future we are building together.

Canopy was never intended to be simply a new name or visual identity. It represents a broader vision for the kind of company we want to continue building: one where operational excellence and human connection exist together, thoughtful leadership matters, and organizations feel genuinely supported by the people working alongside them.

Why We Exist

Associations play a critical role in shaping industries and communities. They create spaces for leadership development, education, mentorship, workforce growth, advocacy, collaboration, and long-term connection. They help industries solve shared challenges and move forward together. 

 

We believe the work behind those organizations matters deeply, and yet, association management is often treated as purely administrative and transactional—a service model built around efficiency rather than partnership. We believe organizations deserve better than that. 

 

At Canopy, we believe operational support should create strategic freedom. Strong infrastructure allows leaders to lead, Boards to govern effectively, and volunteers to remain engaged in the work that matters most. Our role is to create that foundation thoughtfully, collaboratively, and intentionally. 

What has remained constant is our belief that

Our Beliefs

  • We believe thriving industries are built through engaged communities and thoughtful leadership.
  • We believe organizations deserve support structures designed around who they actually are, not standardized service models.
  • We believe operational excellence creates the capacity for innovation, strategy, and meaningful impact.
  • We believe people do their best work when they feel connected, trusted, and supported.
  • We believe professionalism can feel human, and partnership should never feel transactional.
  • Most importantly, we believe relationships built consistently over time create stronger organizations, stronger industries, and stronger communities.

Accredited. Accountable. Trusted. 

Canopy January 2026-27 copy

We are an accredited Association Management Company (AMC Institute Accredited), a distinction that reflects our commitment to operational excellence, ethical business practices, and high professional standards within the association management industry. 

 

Accreditation represents more than a credential. It reflects the systems, accountability, and continuous improvement required to support organizations thoughtfully and responsibly over the long term. 

 

For our clients, it provides confidence that the operational infrastructure behind their organization is supported by established best practices, experienced professionals, and a team committed to quality in every aspect of our work. 

Ready to Explore AMC Management?

Is your association ready for an AMC partnership? Email our Director of Marketing & Development, Lauren Zuber. Schedule an introduction and discovery meeting.

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